Privacy Policy
Privacy notice pursuant to the EU General Data Protection Regulation (GDPR). This policy describes which personal data is processed when you visit www.chemserve-marine.com, for which purposes, and which rights you have.
1. Controller (Art. 4 (7) GDPR)
ChemServe GmbH, August-Siemsen-Straße 13, 21521 Dassendorf, Germany
Phone: +49 4104 907855-0 · Email: info@chemserve-marine.com
Represented by the managing directors: Robert Schadt, Maik Lumma, Jan-Pieter Valère M Lowette, Edward Frans E Van Thielen (see Legal Notice).
A data protection officer has not been appointed, as the legal requirements for a mandatory appointment are not met. Please direct any privacy enquiries to the email address above.
2. Principles
We process personal data only to the extent required to operate this website, to answer your enquiries and — solely with your consent — to measure reach and advertising. We do not sell data and do not pass it to third parties for their own purposes. No automated decision-making, including profiling within the meaning of Art. 22 GDPR, takes place.
3. Hosting and server log files
When you visit this website, the web server automatically processes data transmitted by your browser: IP address, date and time of access, requested page, referrer URL, browser and operating system (log files). This data is technically required to deliver the website, to ensure its stability and security and to fend off abuse (e.g. of the form endpoints, which are additionally protected by IP-based rate limiting).
Legal basis: Art. 6 (1) (f) GDPR (legitimate interest in secure operation). Log files are stored only as long as required for these purposes and then deleted. Where we use service providers for hosting, they process the data on our behalf under Art. 28 GDPR.
4. Consent, cookies and local storage
On your first visit, a consent banner asks whether we may analyse your usage (category "Analytics") and measure our advertising (category "Marketing"). Without your consent both categories remain off; no analytics or advertising cookies are set. Strictly necessary storage (your consent decision itself, technical functions) is always active.
Legal bases: Section 25 (1) TDDDG and Art. 6 (1) (a) GDPR for storage and read operations requiring consent; Section 25 (2) no. 2 TDDDG for strictly necessary storage.
You can change or withdraw your decision at any time with effect for the future via the "Cookie settings" link in the footer. If you withdraw the marketing consent, the attribution cookie described below is deleted.
Cookies and local storage in use
chemserve_consent (localStorage, necessary): your consent decision with timestamp. · cs_resource_lead_v1 (localStorage, necessary, only after registering in the Resources area): remembers that you have already registered so the form does not reappear. · cs_attr_v1 (cookie, 90 days, only with marketing consent): campaign origin, see section 7. · _ga / _ga_* (cookies, up to 14 months, only with analytics consent): Google Analytics, see section 5. · _gcl_aw and related (cookies, 90 days, only with marketing consent): Google Ads click information, see section 6.
5. Web analytics with Google Analytics 4
With your consent (category "Analytics") we use Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The tags are loaded via Google Tag Manager, which itself does not store personal data. Google Analytics uses cookies (_ga, _ga_*) enabling a pseudonymous analysis of your usage (pages viewed, time on page, approximate location, device, interactions such as submitting a form). Google Analytics 4 does not store IP addresses; location is derived only coarsely (city/country level).
Our website and our specialist application MIRACLE (miracle.chemserve.eu) use the same Analytics property with cross-domain measurement: if you move between the two, your session is counted as one continuous visit, so that we can understand, for example, whether a technical guide led to a trial request. For this purpose an identifier is passed as a URL parameter (_gl) when you switch domains.
We have concluded a data processing agreement with Google. Data may also be transferred to servers of Google LLC in the USA; Google LLC is certified under the EU-US Data Privacy Framework, and standard contractual clauses apply in addition. Analytics data is deleted after 14 months at the latest.
Legal basis: Art. 6 (1) (a) GDPR, Section 25 (1) TDDDG. Without consent no analytics cookies are set; at most, cookieless aggregated signals without recognition may be transmitted (Google Consent Mode), from which Google derives modelled, non-personal statistics.
6. Google Ads conversion tracking
We run ads via Google Ads. With your consent (category "Marketing") Google measures whether a click on one of our ads led to an enquiry on this website (conversion tracking). For this purpose a cookie (_gcl_aw, 90 days) is set after an ad click. We learn the total number of conversions but nothing that would allow us to identify you personally.
For successful enquiries we additionally transmit your email address to Google in hashed (unreadable) form ("Enhanced Conversions") so that conversions are attributed correctly even when cookies are unavailable — again only with your marketing consent. With your consent to "Marketing", Google may also use the data to show you more relevant ads for our products (remarketing). Provider and third-country transfer as in section 5.
Legal basis: Art. 6 (1) (a) GDPR, Section 25 (1) TDDDG.
7. Campaign origin attached to a lead (cookie cs_attr_v1)
If you reach us via an ad or a campaign-tagged link, the URL contains a click ID (gclid/wbraid/gbraid) and utm parameters. With your marketing consent we store these values in a first-party cookie (cs_attr_v1, 90 days, first and last touch) and transmit them to our sales team together with your enquiry when you submit a form.
The purpose is measuring our advertising: if an enquiry later becomes a customer relationship, we can report back to Google Ads that the original ad click was successful (offline conversion). Only the stored click ID is transmitted — no names, no content of your enquiry.
Legal basis: Art. 6 (1) (a) GDPR, Section 25 (1) TDDDG. Without marketing consent nothing is stored or transmitted; on withdrawal the cookie is deleted.
8. Contact form
Via the contact form we collect your name, company, email address, topic and message. The data is transmitted to our server (/api/contact) and delivered from there by email to our sales team (sales@chemserve-marine.com). For email delivery we use Amazon Simple Email Service of Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, L-1855 Luxembourg, with processing in the Frankfurt region (eu-central-1) under a data processing agreement.
The sole purpose is answering your enquiry. Legal basis: Art. 6 (1) (b) GDPR (pre-contractual measures) or Art. 6 (1) (f) GDPR (answering general enquiries). The enquiry remains in our business mailbox and is deleted once conclusively handled, unless statutory retention obligations (e.g. in case of a subsequent business relationship) require longer storage.
9. Trial request (/trial)
Via the trial form we collect company, name, email address, phone (optional), license type, fleet size and an optional message. Processing and delivery as for the contact form (section 8). No user account is created; our team contacts you personally to set up the trial access.
The newsletter checkbox in the form is a separate, not pre-ticked consent (section 11) — the trial request does not depend on it. Legal basis of the trial request: Art. 6 (1) (b) GDPR.
10. Access to recordings and white papers (registration)
We provide webinar recordings and white papers after a one-time registration. For this we collect first name, last name, email address and company, plus the information which content you opened. The data is stored in our own system (MIRACLE, also ChemServe GmbH); your browser remembers the registration locally (localStorage) so the form appears only once.
The purpose is providing the content and understanding which technical topics interest our audience. Legal basis: Art. 6 (1) (b) GDPR (delivery of the requested content) and Art. 6 (1) (f) GDPR (interest in professional exchange with companies in the industry). The newsletter checkbox is a separate, not pre-ticked consent here as well; access does not depend on it.
The recordings themselves are delivered from our own domain — no third-party video platforms (YouTube, Vimeo) are embedded, and no data is transmitted to third parties during playback.
11. Newsletter
With your consent we send you our newsletter with webinar dates, technical articles and product news. We process your email address (and, when you sign up via the registration forms, also name and company) as well as the time of sign-up as proof of consent.
Legal basis: Art. 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future — via the unsubscribe link in every email or informally to info@chemserve-marine.com. After withdrawal your address is removed from the list.
12. Live webinars (WebinarJam)
Registration for live webinars takes place on an external page of the provider WebinarJam (Genesis Digital LLC, 4730 S. Fort Apache Rd., Suite 300, Las Vegas, NV 89147, USA). If you register there, WebinarJam's privacy policy applies; data may be transferred to the USA. Our website itself does not transmit any data to WebinarJam — you only reach it by clicking the registration link. We receive the participant data (name, email, company) from the provider in order to run the webinar.
Legal basis for processing participant data on our side: Art. 6 (1) (b) GDPR (running the webinar you registered for).
13. Fonts and external content
All fonts and videos on this website are delivered from our own servers. When the page loads — before any consent — no connections to third parties are established. Links to external offerings (e.g. miracle.chemserve.eu, our partners' shops, LinkedIn) are ordinary references; data flows only when you follow them. A separate privacy policy applies to miracle.chemserve.eu.
14. Recipients and third-country transfers
Recipients of personal data are exclusively: our sales team (internal handling of your enquiries), Amazon Web Services EMEA SARL (email delivery, Frankfurt region, data processing agreement) and — only with your consent — Google Ireland Limited (analytics and advertising measurement, sections 5–7). In Google's case data may be transferred to Google LLC in the USA, which is certified under the EU-US Data Privacy Framework; standard contractual clauses (Art. 46 (2) (c) GDPR) apply in addition. Beyond this, no transfers to third countries take place.
15. Storage periods
Unless stated more specifically above, we store personal data only as long as required for the respective purpose. It is then deleted, unless statutory retention obligations (in particular under German commercial and tax law, Sections 147 AO, 257 HGB: 6 or 8 years for business correspondence and accounting records) require longer storage; in that case processing is restricted to fulfilling those obligations.
16. Your rights
You have the right to obtain information about the data we process about you (Art. 15 GDPR), and to rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18) and data portability (Art. 20). You may withdraw any consent you have given at any time with effect for the future (Art. 7 (3)) — for cookies and measurement via "Cookie settings" in the footer, otherwise informally by email.
Where we process your data on the basis of legitimate interests (Art. 6 (1) (f) GDPR), you have the right to object to the processing at any time on grounds relating to your particular situation (Art. 21 GDPR).
You also have the right to lodge a complaint with a data protection supervisory authority (Art. 77 GDPR). The authority responsible for us is the Unabhängiges Landeszentrum für Datenschutz Schleswig-Holstein (ULD), Holstenstraße 98, 24103 Kiel, Germany, www.datenschutzzentrum.de. You may also contact the supervisory authority of your habitual residence.
17. Obligation to provide data
You are neither legally nor contractually obliged to provide personal data. However, without the fields marked as required in the forms we cannot process the respective enquiry. Using the website itself is possible without providing personal data and without consenting to analytics or marketing.
18. Version and changes
Version: 31 July 2026. We update this policy whenever the data processing on this website changes (e.g. new features or service providers). The version published here applies.
